KubeCon Chicago
Live, Trade Show, Expo, Ancillary
Client
Portworx by Pure Storage
Event
KubeCon Chicago
Industry
Technology (Data Storage)
Event Type
Live, Trade Show, Expo, Ancillary
Location
Chicago, IL
# Attendees
14,000
The Challenge
Our challenge was to create a multi-day Expo booth with top-tier production values while keeping costs lower than our competitors. This meant designing features that not only attracted customers but also held their attention and provided incentives for further engagement. Additionally, we had to plan and execute two major offsite events at Chicago venues close to the convention center.
The Solution
After extensive consultation with our client to grasp their expo booth objectives, we devised a strategy centered on a striking 20-foot LED wall as the booth's focal point. Leveraging our trusted vendor network, we delivered a turnkey solution at a significantly reduced cost compared to competitors. We also deployed skilled brand ambassadors to drive crowd engagement, facilitate customer connections, and capture valuable leads through badge scanning.
The Outcome
The impact was remarkable. Our attention-grabbing LED display drove substantial audience interest, leading to a nearly 400% surge in customer leads compared to the previous year. Our client was highly impressed, not only with the expo booth's success but also with our flawless execution of the offsite events. Their satisfaction was evident as they promptly confirmed our services for the 2024 expo, cementing a strong and ongoing partnership.
